Building your network and making sales often starts one call at a time. When used correctly to set up appointments and renewals, cold calling services can be an effective tool. Here are some tips to get you started the right way and build a solid sales foundation.
Prepare for the Call
Callers typically have 15 seconds to make a good impression Whether you are practicing with a colleague or in front of a mirror, make sure you have a strong opening statement. Give your prospect a reason to talk with you. Plan to leave a confident voicemail message in case no one picks up.
Know Who You’re Calling
Make sure you understand the business and person you’re calling. What is their sphere of influence? Are they a decision maker or have access to the decision makers? How many competitors share that area and niche? How can you help them, specifically? To answer these questions, you must learn everything you can.
Having positive energy is important when conducting a cold call campaign. However, it’s also critical to match your tone to the person on the other end of the line. For example, if they are quiet or timid, a booming voice and aggressive manner could result in a hang-up.
Cold calling services use flexibility and skill to make an impact with the opening statement. Professional firms have experience with the art of the call and can help convert prospects to customers.