While we constantly look to the future, we are also always making the future a more prosperous present. This is especially true with marketing different types of insurance. Those who believe the markets are saturated, with no room to be a successful insurance agent are very much mistaken. There are still countless ways and modern methods to creatively reach potential clients without smelling of desperation or giving the impression that you don’t care about them. Here are some simple, innovative ideas to help generate more business for any agent with respect to online insurance marketing.
New Era Canvassing
Physical paper canvassing used to be able to generate a certain amount of new business when computers and digital media were either unthought-of or in their infancy. In the “roaring 20’s of the technological age”, utilizing things like social networking, email bulletin boards, and marketing firms that generate advertisements for different kinds of web pages will likely generate even more business. This also eliminates the paper usage, which cuts on costs, reduces labor, and is even able to supersede constraints like bad weather or working in rural areas. Just as with every other type of advertising, perseverance and patience is key in online insurance marketing. Being told “no” comes with the territory, but eliminating obstacles and the constituents that lead people to say “no” will lead them to say “yes”.