Long-Term Care of Baby Boomers Requires Unique Insurance Coverage

Baby Boomers have always been a special generation. Born between 1946 and 1964, this group of seventy-six million Americans is generally characterized as fit, affluent and idealistic. Having lived through Watergate, the Beatles and the Vietnam War, the oldest members began to retire in 2013. As they continue to age, this large cohort is slowing but steadily making their way into long-term care facilities; and these facilities now more than ever require assisted living insurance programs to meet their unique coverage needs.

Specialized Insurance is Necessary

Providing retirement and end-of-life care for Baby Boomers presents unique challenges for administrators and staff. Not only does a facility require the protection offered by professional property, general liability, and workers compensation insurance, but it also requires additional coverage specific to the care of these more savvy seniors. Additional coverages include:

  • Professional Liability
  • Employee Benefits Liability
  • Sexual Misconduct
  • Business Auto

Don’t trust the protection of your specialized business to a generalized insurance provider. It is instead necessary to seek out experts in the field who can navigate the many insurance companies on the market and find a combination that is right for you. A good program administrator of assisted living insurance programs will represent only those insurance providers that can accommodate all the special needs of the changing senior care industry and help you provide high quality care to aging Baby Boomers.