Are you aware of the business profitability power Internet marketing has today?Statistics say that more than 80% people prefer online shopping. Out of the people who own phones, 70% use smart phones for shopping and they do it while they commute and are away from home or work place. It is obvious that there is a huge untapped market out there waiting to be discovered and conquered. Are you equipped to capture this market?
The Internet has greatly affected all aspects of insurance marketing and those who have so far ignored this mode of lead and business generation can no longer do so and survive as a profitable organization.
It is extremely important that you optimize your website for Internet marketing and focus on capturing this nascent yet rapidly growing market. It is not enough to have your website search engine optimized, it is also imperative that it is optimized for attracting prospective customers to your website which will convert to business.
As you can observe, attracting customers to your website is one part and ensuring that the majority of these visitors convert is another very different and vital part of a successful Internet marketing campaign.
There are many time and effort intensive marketing strategies that have failed miserably just because these campaigns have ignored this vital aspect and focused exclusively on attracting traffic. You need to pay attention to this aspect of marketing and ensure that your website is optimized for both aspects, i.e. generating targeted traffic as well as ensuring high conversion rates. Only the you would emerge and remain a leader in your field.