The days of the mom-and-pop insurance agency promoting itself to potential business clients by word of mouth are long gone. If an agency or brokerage firm hopes to be successful, it is essential that it embraces a few basic concepts of the brave new world of business insurance marketing.
Businesses naturally tend to shy away from purchasing insurance that is not required by law. To convince the business owner otherwise, it is important for an agent or broker to be creative in crafting a business insurance marketing strategy. Here are some ideas to jump-start your campaign:
Utilize Social Media: More than any other marketing tool, a consistent presence across various social platforms will serve your purposes well. Keep your message concise and target your demographic audience with interesting and timely factoids and blog posts.
Grow Your Brand: Be consistent in your message. Pay particular attention to review sites and online comments. Be sure to monitor tweets, emails and phone messages. Make sure to respond promptly to any inquiry or comment.
Make Your Website Mobile Friendly: Internet users today spend more time surfing the web on their phones or tablets than they do on a desktop. Be certain your mobile website is user-friendly.
Attracting new commercial insurance clients isn’t rocket science. A dose of old-fashioned effort and attention to detail combined with a strong measure of digital marketing is a successful formula for growing your business insurance prospects.