When it comes to insurance marketing, there are a lot of tactics that you need to be aware of. One such tactic is insurance agency SEO. SEO, or search engine optimization, optimizes your website for search engines. The point is to make sure that when someone is searching for products or services, they can find your site.
Why Is SEO Important?
SEO is an important part of marketing because it helps rank your website higher in Google searches. Most internet users never scroll past the first page of searches and half of all traffic is driven by SEO. If your website does not have a blog, it is not likely to get a lot of traffic. Websites with a blog get 55% more traffic than other websites.
What Are the Components of SEO?
For insurance SEO to be successful, a reliable marketing agency will compile relevant phrases and keywords that your target audience may search for. Then, with the keywords in mind, the agency creates content that is useful to your potential clients and raises your site’s ranking.
If you do not invest in SEO marketing, it may be more difficult for potential clients to find your website. You want your website to come up on the first page of search results.