insurance website design

4 Essential Components of Great Insurance Websites

In today’s digital age, insurance agencies must have stellar websites to remain competitive. While there are a host of do-it-yourself website builders, smart insurance agents often turn to professional insurance website design services to create the most compelling online presence. While exceptional insurance websites may vary in style, they all share four common components.

Effective Organization

Insurance websites must have effective organization to be useful and successful. Customers want to be able to find information quickly and access it easily on a return visit. Similarly, search engines rank websites not only by their content but also by their organizational roadmap.

Business Information

To get the most out of their websites, insurance agencies want to combine business information with advertising. Generally, those that do so effectively, feature each of the following:

  • Insurance Policy Information
  • Contact Information
  • FAQs
  • Social Media Integration

Security

Any company that collects and stores customer data has a duty to provide cyber security. At a minimum, insurance agencies typically secure their sites with an SSL certificate. This basic level of protection encrypts customer information.

Hosting

Finally, when contracting for insurance website design, successful agencies demand the best web hosting. A website that does not function properly will not only aggravate customers, it will likely diminish the agency’s brand. When looking for a website host, agencies typically look for the following:

  • Mobile Compatibility
  • Backup Protocols
  • Technical Assistance

While insurance websites come in a variety of styles, successful ones share four commonalities. By working with a skilled website designer, insurance agencies implement the best of each.

 

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